Privacy Policy
Effective date: September 1, 2026
EZ Trends respects reader privacy. This policy explains what information may be collected when you visit ez-trends.com, why it is used, which service providers may process it and what choices are available to you.
Information collected automatically
When you visit the site, standard technical information may be processed, including the page requested, approximate location derived from an IP address, device and browser type, referring page, date and time, and interactions such as page views, scrolling, outbound clicks, site search use and engagement with article features. We use this information in aggregate to understand readership, diagnose technical problems and improve the usefulness and performance of the magazine.
Google Analytics and Site Kit
EZ Trends uses Site Kit by Google to connect the site with Google Analytics, Search Console and PageSpeed Insights. Google Analytics may set or read cookies and process usage information to provide aggregated audience and performance reports. Logged-in WordPress users are excluded from Analytics measurement. Enhanced measurement may record interactions such as scrolling, downloads and outbound link clicks. We do not intentionally send names, email addresses or other direct personal identifiers to Google Analytics.
You can learn how Google uses information from sites that use its services at Google’s partner sites policy. Browser controls, privacy extensions and Google’s available opt-out tools may also limit analytics cookies.
Advertising
EZ Trends may use advertising partners, including Google AdSense or other platforms, to fund independent publishing. Advertising providers may use cookies, device identifiers or similar technologies to select, measure and limit ads. Where required by law, advertising and non-essential measurement will be presented behind an appropriate consent choice. Personalized advertising will not be enabled where consent or another valid legal basis is required but unavailable.
Newsletter and contact information
If you subscribe to a newsletter or contact us, we may process the information you submit, such as an email address and message, for the purpose you selected. Newsletter emails will identify the sender and include an unsubscribe method. We do not sell subscriber email addresses. A newsletter provider such as Brevo or Mailchimp may process subscription data on our behalf once that service is connected.
Cookies and local storage
Cookies or local storage may be used for essential site functions, security, remembering choices, analytics and advertising. Essential technologies may operate without optional consent where permitted. You can clear or block cookies through your browser, although some site functions may then work differently.
Embedded content and external links
Articles may link to or embed material from third-party sites. Those services operate under their own privacy policies and may collect information when you interact with them. A link is provided for sourcing or reader convenience and does not make EZ Trends responsible for the third party’s practices.
Retention and security
We retain personal information only for as long as needed for the stated purpose, legal obligations, security or dispute resolution. We use reasonable administrative and technical safeguards, but no internet service can guarantee absolute security.
Your choices and rights
Depending on where you live, you may have rights to request access, correction, deletion or restriction of personal information, or to object to or opt out of certain processing. You can unsubscribe from marketing email using the link in the message. To make a privacy request, use the contact page and clearly label the request “Privacy.” We may need to verify a request before acting on it.
Children
EZ Trends is a general-audience publication and is not directed to children under 13. We do not knowingly collect direct personal information from children.
Changes to this policy
We may update this policy when our services, providers or legal obligations change. The effective date above will be revised when a material update is published.
Contact
Questions about this policy can be sent through the EZ Trends contact page.